A Successful AI-Driven Product Innovation

24 June 2024

The Short Advanced Programme (SAP) ‘A Successful AI-Driven Product Innovation’ is jointly coordinated by the Howest University of Applied Sciences (Howest), the Häme University of Applied Sciences (HAMK), and the University of Burgos (UBU).

This SAP provides a comprehensive exploration of the principles and practices essential for successful product innovation, using the capabilities of Al.

Students will gain an in-depth understanding of the product innovation process, including market analysis, competitive assessment, customer insight and the creation of compelling product concepts.

This SAP provides a dynamic learning experience that empowers participants to drive innovation in a fast-paced business environment.

The online sessions immerse students in key concepts and practical exercises essential for understanding and driving product innovation.

At Howest Bruges, students apply theory to create innovative product ideas for a Belgian food company, honing their teamwork, research, ideation and presentation skills and preparing them for real-world product innovation challenges and product innovation.

From 1 October to 29 November 2024

Face-to-face week
From 18 to 22 November at the Howest, Belgium

Mode of delivery

Language of instruction

Academic recognition
RUN-EU students in their second year of the 1st cycle of studies, with particular emphasis on students from Marketing, Business, Design and Communications with an interest in product innovation.

Eligible participants
All RUN-EU students from any study cycle who have not graduated before September 2026.

Learning outcomes

At the end of this Short Advanced Programme, students will be able to:

  • Understand the product development process.
  • Conduct a profound SWOT analysis.
  • Understand the customer.
  • Develop a new product idea.
  • Collaborate and communicate in diverse teams.

How to apply
Fill in the application form

Deadline for applications
9 September 2024

Selection criteria
Selection will be based on: compliant with the prerequisites, order of submission, motivation and a balanced representation of the RUN-EU member institutions.

The total number of students to be selected is 40.
(30 with an option to have 10 candidates on the waiting list in case of cancellation)


Howest, Belgium
HAMK, Finland
UBU, Spain

Contact if you have any further questions.


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