Building the Born Global Firm Challenge

4 March 2024

The 2024 Students Week, hosted by the Vorarlberg University of Applied Sciences (FHV), will feature five Short Advanced Programme Challenges.

The ‘Building the Born Global Firm’ is jointly organised by FHV and the Technological University of the Shannon (TUS).

Reaching, serving and retaining customers globally and building a global brand and market presence is a challenging task for any business. For new ventures that internationalise early and quickly, i.e. born globals, it is particularly demanding because the challenges of starting up are compounded by operating in a dynamic international environment.

This SAP Challenge addresses the issues specific to the international venturing of start-ups:

  • What are the characteristics, resources and strategies of successful international new ventures and their entrepreneurial teams?
  • What are the viable and sustainable international expansion strategies for international new ventures?
  • How can international and agile marketing in particular help to explore and exploit the opportunities (and avoid the threats) of internationalisation?

The Students Week will allow all RUN-EU students to participate in four more SAP Challenges:

From 2 to 6 September 2024

Face-to-face week
Vorarlberg University of Applied Sciences, Dornbirn, Austria

Mode of delivery

Language of instruction

ECTS credits

Academic recognition
To be defined by each Home Institution.
In general terms, most students will have this RUN-EU SAP certified in their diploma supplement, as a minimal condition.

Eligible participants
Open to all RUN-EU students.
Priority is given to members of the Student Councils of each RUN-EU member university.

Learning outcomes

At the end of this Short Advanced Programme, students will be able to:

  • Understand the challenges and opportunities associated with early and rapid international expansion.
  • Identify viable and sustainable routes to international market entry and long-term growth (e.g. business model design; market and/or customer segment selection; international entrepreneurial marketing strategies).
  • Anticipate and overcome the challenges of developing a business concept in geographically dispersed international teams, international teams.

How to apply
Fill in the application form

Deadline for applications
1 April 2024

Selection criteria
Motivation and balanced participation of RUN-EU member HEIS, aiming at a diverse group of students (in their areas of study, nationality, gender, etc.).
The total number of students to be selected is 25.


FHV, Austria
TUS, Ireland

Contact Birgit Hagen at if you have any questions.


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