Impactful Content Creation
Making Media That Matters

23 January 2023

Any impactful content has three pillars: timelessness, relevance, and engagement. Therefore, each piece of content must have an endearing message that people can connect with for years to come. This has emerged as a key pillar in today’s dynamic media environment.

The purpose of the RUN-EU Short Advanced Programme (SAP) Impactful Content Creation – Making Media That Matter is to gain knowledge regarding the creation of value for all stakeholders through impactful (meaningful) content.

Design Based Education centres around design because design is about co-creating value. Media has a great impact on our world, our society, communities, and individuals.
With the Creative Business media platform, Matters, the core of the SAP, we explore how to co-create value for our direct local environment with media content, products & services.

This SAP is jointly coordinated by the Technological University of the Shannon (TUS) and the NHL Stenden University of Applied Sciences and includes two face-to-face weeks in Leeuwarden in The Netherlands.

From 13 March to 6 April 2023

Face-to-face weeks
From 20 to 24 March and 27 to 31 March at NHL Stenden, Leeuwarden (The Netherlands)

Mode of delivery

Language of instruction

Academic recognition
The SAP is either part of an optional module or an add-on, which will be added to the diploma supplement.

Eligible participants
RUN-EU students from all cycles of studies, with particular emphasis on students from study programs related to the creative industries (Creative Business – such as (Digital) Marketing, Communication, Multimedia Design, and Meaningful Media.)

Learning outcomes

At the end of this Short Advanced Programme, students will be able to:

  • Understand media content
  • Develop media concepts
  • Produce media products and services
  • Reflect on your learning and development.

How to apply
Fill in the application form

Deadline for applications
3 February 2023

Selection criteria
Motivation Letter (max. one A4 page)


TUS, Ireland
NHL Stenden, The Netherlands

Contact if you have any further questions.


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