Sustainable Marketing for Global Goals

10 January 2024

Sustainable Marketing for Global Goals is a RUN-EU Short Advanced Programme (SAP) jointly coordinated by the Technological University of the Shannon (TUS), and the NHL Stenden University of Applied Sciences (NHL Stenden).

This SAP aims to provide interdisciplinary students from across the RUN-EU network (future graduate global citizens) with an awareness of ethical and sustainable approaches to designing and implementing marketing strategies within the organisations they will be working with and for that contribute to the triple bottom line of planet, people and profit.

These for-profit and non-profit organisations will need guidance on how to integrate the UN Sustainable Development Goals (SDGs) into the fabric of their organisations.

In the future, it is hoped that all organisations will adopt socially responsible marketing practices and our students will be leaders in this field.

This SAP will not only look at current tools and models of marketing strategy that are aware of the SDGs, but will also apply them to a real organisation and is part of a collaboration of two complementary SAPs developed by TUS (Athlone) and NHL Stenden.

From 5 to 16 February 2024

Face-to-face week
From 12 to 16 February at the Technological University of the Shannon, in Athlone, Ireland

Mode of delivery

Language of instruction

ECTS credits

Academic recognition
To be defined by each Home Institution.
In general, most students will have the SAP certified in their Diploma Supplement, as a minimal condition.

Eligible participants
RUN-EU degree students.

Learning outcomes

At the end of this Short Advanced Programme, students will be able to:

  • explain the fundamentals of marketing and digital marketing strategy theory.
  • explore traditional and digital tools that aid businesses locally and globally.
  • demonstrate an awareness of the impact on society of marketing and digital marketing strategies.
  • develop a sustainable digital marketing strategy for a live organisation.

How to apply
Fill in the application form

Deadline for applications
17 January 2024

Selection criteria
Maximum number of participants: 35
Diversity and a wide representation of students from different RUN-EU partners and study backgrounds will be ensured.

Hosted by

TUS, Ireland
NHL Stenden, The Netherlands

Contact if you have any further questions.


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