Event-driven Innovation: Zooming In on The World Surf League 2024

9 January 2024

Event-driven Innovation: Zooming In On The World Surf League 2024 is a RUN-EU Short Advanced Programme (SAP) jointly coordinated by the NHL Stenden University of Applied Sciences (NHL Stenden), the Polytechnic University of Leiria (IPLeiria), and the Technological University of the Shannon (TUS).

Innovation plays a critical role in today’s events industry to deliver unique experiences to guests and satisfy a wide range of stakeholders and interests.

During this SAP, students will prototype and test innovative solutions during the World Surf League 2024 (MEO Rip Curl Pro Portugal) stage in Peniche, Portugal’s top surfing destination. Their design challenge will focus on maximising the impact of the event to ensure sustainable socio-economic, cultural and environmental benefits for the local community.

This SAP introduces students to the concept of event-driven innovation in the context of Peniche, a peninsula with a unique ecosystem. Students will work in groups and use the design thinking method to develop a solution for stakeholders. The solution will be tested during one of the largest surfing events in the world.

From 12 February to 11 March 2024

Face-to-face week
From 6–11 March at the Polytechnic University of Leiria (Peniche, Portugal)

Mode of delivery

Language of instruction

ECTS credits

Academic recognition
To be defined by each Home Institution.
In general, most students will have the SAP certified in their Diploma Supplement, as a minimal condition.

Eligible participants
All RUN-EU degree students, with preference given to students interested in events, community, sustainability and innovation.

Learning outcomes

At the end of this Short Advanced Programme, students will be able to:

  • understand the unique socio-economic, cultural, environmental and regulatory context of Peniche
  • recognise the impact of events on (local) society and use the Design Thinking methodology to create innovative event solutions in multidisciplinary teams
  • consider the success factors of sustainable events when designing impactful, innovative and sustainable event solutions that address the local context

How to apply
Fill in the application form

Deadline for applications
17 January 2024

Selection criteria
Motivation, wide representation of fields of study and balanced participation of RUN-EU member institutions.

Hosted by

NHL Stenden, The Netherlands
IPLeiria, Portugal
TUS, Ireland

Contact if you have any further questions.


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